Ahoy.
Running Ads? We'll Build You a Cold-Traffic-Optimized Funnel That Turns Strangers Into Clients Who Show Up Ready To Buy
Using Landing Pages, VSLs And Our 4-Pillar Conversion System
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You Already Know The Problem
60% of your booked calls don't show up.
The ones who DO show up are full of objections and need 2-4 follow-up calls to close.
Your sales team spends the majority of every call handling the same objections over and over instead of assessing fit and closing.
You're converting 8-12% of booked calls instead of the 30-40% you should be hitting.
And you've tried everything. Optimizing your ads. Tweaking your VSL. Improving your sales skills. Sending reminder emails.
Nothing moved the needle.
Here's What's Actually Happening:
Potential Clients Don't Feel Understood
You know who you're selling to, but you're using generic messaging which doesn't resonate with your target audience.
They don't feel understood and they don't feel like you understand their problems, so why should they book a call?
You Funnel Stops After They Book a Call
The moment someone books, you send them to a thank you page and fire off a couple reminder emails. Maybe you share one email with 10 resources or some 'homework' that you want them to do and that's it. The rest of the time between the booking and the call? They're on their own.
Your Landing Page Isn't Congruent With Your Ads
Your ad promises one thing, your heading talks about something different and your VSL tries to dance around this and present your offer as valuable and as what they need.
This creates confusion, increases bounce rates, and drives up your cost per booked call.
No Trust-Building Before The Call
The first human interaction your prospect has is the sales call itself.
They show up as strangers who don't know you, don't trust you, and aren't ready to buy.
The result? Ghosted calls. Multi-call closes. 8-12% conversion rates. Wasted ad spend.
Meta Floods Them With Competing Offers
Meta's algorithm immediately starts showing them 15-20 competing coach ads.
Your prospect is seeing other VSLs, other offers, other people claiming they can get them the same result.
They're Actively Building Objections
They're Googling your name. Asking ChatGPT if they can DIY what you're selling. Reading Reddit threads about coaching scams. Comparing you to every other option. Convincing themselves they should "think about it."
What You Can Expect When Working With Us
Consistently Booked Qualified Sales Calls
We create landing pages that are 100% congruent with your ads - speaking directly to the pain points and desires of your prospects. This increases your qualified booking rate and drops your cost per call.
Fewer "No Shows" and Tire-Kickers
Our pre-call system warms your leads, handles objections before they form, and makes your prospects show up ready to buy - not full of questions and skepticism.
This ensures that leads show up in the 'buyer' mindset, as opposed to the 'just curious' one.
Close On The First Call Instead Of Needing 2-4 Follow-Ups
Your sales team stops wasting time educating prospects on the call. They assess fit and close. Your conversion rate goes from 8-12% to 30%+. Your PIFs increase, your sales-cycle shrinks.
Maximize Revenue From Every Lead
Our system tracks every lead, nurtures the ones who don't buy immediately, and upsells your current customers. No qualified leads wasted. With optional monthly webinars, you'll never miss a conversion.
Become a 'Category of 1'
With so many leaky funnels, it has never been easier to stand out and become a Category of 1.
“There’s so much competition when you’re mediocre, yet there’s very little competition when you’re excellent.”
Scale Confidently
Once your funnel is dialed in, you can easily start scaling your ad spend and team. Scaling without a proper funnel will cost you a lot due to leaks and inefficiencies, which start showing once you reach a bigger scale.
Here's What We Actually Do For You
We don't just hand you a landing page and call it a day.
We build the entire system - from the moment someone sees your ad to the moment they show up on your sales call ready to buy.
So What Exactly Do We Build?
The Front-End: Landing Pages, VSLs, Copy
We start by analyzing 100-200 of your sales calls - both successful closes and unsuccessful ones. We're extracting the exact language your market uses, the objections that come up repeatedly, what makes people say yes, and what information they wish they had before the call.
Then we build:
Landing pages with copy that speaks directly to your market's pain points, desires, and objections. Not generic template copy. Copy based on actual research from your prospects' mouths.
VSL scripts (if needed) that are 100% congruent with your ads. Your ad makes a promise, your landing page delivers on that exact promise. No confusion. No disconnect.
Design that builds trust immediately. Clean, mobile-optimized, professional branding that makes qualified prospects want to book a call instead of bouncing.
The goal: increase your qualified booking rate and drop your cost per call by eliminating the confusion and misalignment between your ads and your landing page.
The Backend: The 4-Pillar Pre-Call Conversion System
This is the part most agencies completely ignore.
This is what happens after someone books. This is how you use the time between booking and call to turn strangers into buyers.
Pillar 1: Confirmation Page Architecture
We create 6-12 short FAQ videos - each one 1-10 minutes long - that answer the exact objections we extracted from analyzing your sales calls.
Each video follows a psychological framework: validate the concern, normalize it, provide the specific answer, reframe it positively.
Pillar 2: Strategic Email Sequences
We create 6-18 emails that will be sent to someone after they book a call but before they attend it.
Each one is meant to move the person into a 'buyer' mindset by overcoming objections (internal/external), building belief and showing proof.
These include testimonials, process-related content, third-party assessments, industry news and anything that comes up during the sales calls.
Pillar 3: Personalized Video Touch
We will create a SOP and system for either you or your sales team to follow when it comes to personalized touches.
The idea here is to show that you're a human and to build a personal connection with the prospect, which leads to higher show rates.
Pillar 4: Retargeting Ads (Optional, Budget Dependent)
We will help you create all the scripts and content for retargeting ads that'd be shown to people who've booked a call.
The idea here is simple - we want to go from complete strangers to 'familiar faces'. When someone sees a face 20 times before the call happens, they're much more likely to show up and close.
How This System Works In Practice
Here's what happens when someone clicks your ad:
They land on a page that speaks directly to their pain points and desires - because the copy is based on actual research, not guessing.
The messaging is congruent with your ad. No confusion. No disconnect.
They watch your VSL and book a call.
The moment they book, they hit a confirmation page with 6-12 short FAQ videos that answer their exact objections.
They watch 2-3 of these videos immediately because they're curious and committed right now.Within 10 minutes, they get a personalized video referencing their specific application.
This makes the relationship feel real.Before the call, they receive 8-16 emails.
Trust-building content. Objection-handling content. Social proof. Case studies.If you're running retargeting ads, they see 3-5 pieces of your content per day on Meta.
Authority content. Objection-handling content. Personality content.By the time they show up to the call, they're not strangers.
They know what you do. They know how it works. They've seen proof it works. Their objections are handled. They trust you.Your sales team doesn't spend 30 minutes educating them. They spend 30 minutes assessing fit and closing.