Archer: First-Mover Advantage in Real Estate
  • Category:Data Crawling, AI Processing, Automation
  • Client:Archer Reality, a.s.

First-Mover Advantage in Real Estate

How we boosted a Czech agency's revenue by 11% with AI-powered lead detection

Who's the Client?

A top-rated real estate agency in the Czech market looking to get the edge on their competition. In real estate, time kills deals - and they needed to move faster than everyone else.

What Was the Problem?

Two killer challenges:

  1. .Speed Challenge: Whoever contacts new property owners first wins the business. But manually tracking hundreds of new listings across multiple sites? Impossible for human agents.
  1. .Quality Challenge: Most listings are a mess - bad formatting, agents posing as individuals, and people who explicitly don't want agency calls. Wasting time on these dead-ends costs money and burns goodwill.

What Did We Want to Do?

Our mission was clear:

  • Beat competitors to new listings - every single time
  • Filter out time-wasters and focus on genuine opportunities
  • Respect "no agency contact" requests
  • Turn the speed advantage into pure profit

How Did We Fix It?

The Game Plan

  1. .Deep-dive into the client's acquisition process to find the gaps
  1. .Analyzed 3,000 listings to identify patterns that separate gold from garbage
  1. .Built an automated system that never sleeps, never misses a listing
  1. .Created intelligent filtering to prioritize the highest-value opportunities
  1. .Expanded to multiple listing sources for complete market coverage

What We Built

An AI-powered system that:

  • Continuously scans for new property listings across multiple platforms
  • Processes and cleans the messy data in real-time
  • Uses smart filters to identify only the relevant, high-quality leads
  • Delivers qualified opportunities directly to agents' workflows
  • Scales effortlessly as new listing sources emerge

The Results? Money in the Bank

  • 103 new qualified listings discovered weekly (that's 5,000+ opportunities per year)
  • 11% higher revenue - directly attributable to the system
  • 33 hours saved every week (that's almost a full-time position!)
  • Agents now focus exclusively on closing deals, not hunting for them

What Did We Learn?

1. The challenges:

  • Real estate data is incredibly messy and inconsistent
  • Scaling across multiple sources requires flexible architecture
  • Balancing speed vs. quality is critical

2. What Made It Work:

  • Building a system that never sleeps gives an unbeatable advantage
  • Respecting privacy preferences actually improves conversion rates
  • Focusing on quality over quantity

The Bottom Line

In real estate, being first matters more than being perfect. This system ensures our client gets there first, every time - but only when it's worth their time.

The 11% revenue boost speaks for itself, but the real victory is transforming their business model from reactive to proactive. They're now hunting opportunities their competitors don't even know exist yet.